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And we not gonna get a chance to get people to remember much about us. No company is. So we have to be really clear on what we want them to know about us. The only chance we have of communicating is with a feeling. You saw the commercial. This is now the way we want computers to go. This is not the legacy we want to leave. This is not what we want our kids to be learning. This is wrong and we are going to show you the right way to do it and here it is. Rand Fishkin. Humans are tool builders. We create things to amplify ourselves. What a computer is to me is the most remarkable tool that we have ever come up with.

We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on. I think everybody in this country should learn how to program a computer, should learn a computer language because it teaches you how to think. Talking about bicycles: Human are tool builders, and we build tools that can dramatically amplify our innate human abilities.

We actually ran an ad like this early at Apple that the personal computer is the bicycle of the mind and I believe that with every bone in my body that all the inventions of humans, the computer is going to rank near, if not at the top, as history unfolds and we look back. It is the most awesome tool that we ever invented the computer.

And I feel incredibly lucky to be at exactly the right place in Silicon Valley, at exactly the right time historically where this invention has taken form. It can be a writing tool, a communications center, a super calculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from.

Biological Parents

There are no other tools that have the power and versatility of a computer. Right now, computers make our lives easier. They do work for us in fractions of a second that would take us hours. They increase the quality of life, some of that by simply automating drudgery and some of that by broadening our possibilities. These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs.

These things can profoundly influence life. There are downsides to everything; there are unintended consequences to everything. People are thinking less than they used to. No matter how much information the Web can dish out, most people get far more information than they can assimilate anyway. But the next thing is going to be computer as guide or agent. Maybe he knew how addictive these technologies were. One of the things that made Apple great was that, in the early days, it was built from the heart.

The roots of Apple were to build computers for people, not for corporations. I want to make a phone that people love.

10 Things We Can Learn From the Incredible Steve Jobs

Think about it. What are the great brands? Most people would put Apple in that category. You could spend billions of dollars building a brand not as good as Apple. What is Apple, after all? Hardware, software, developer relations, marketing. Every once in a while, a revolutionary product comes along that changes everything. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is.

8 Success Lessons from Steve Jobs | Wealthy Gorilla

We designed iMac to deliver the things consumers care about most: the excitement of the Internet and the simplicity of the Mac. The doing is more concrete. But usually when you dig a little deeper, you find that the people that really did it were also the people that really worked through the hard intellectual problems as well. I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.

Leonardo [da Vinci] was the artist but he also mixed all his own paints. He also was a fairly good chemist. He knew about pigments, knew about human anatomy. And combining all of those skills together , the art and the science, the thinking and the doing, was what resulted in the exceptional result. When companies get bigger they try to replicate their success. But they assume their magic came from process.

Actually, making an insanely great product has a lot to do with the process of making the product, how you learn things and adopt new ideas and throw out old ideas. People get stuck as they get older. Our minds are sort of electrochemical computers. Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. You always have to keep pushing to innovate.

He had to move on, and when he did, by going electric in , he alienated a lot of people. His Europe tour was his greatest. The Beatles were the same way. They kept evolving, moving, refining their art. Innovation distinguishes between a leader and a follower. The people who go to see our movies are trusting us with something very important — their time and their imagination.

So in order to respect that trust, we have to keep changing; we have to challenge ourselves and try to surprise our audiences with something new every time. My philosophy is that everything starts with a great product. So you have to listen very carefully. But then you have to go and sort of stow away — you have to go hide away with people that really understand the technology, but also really care about the customers, and dream up this next breakthrough. Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.

Apple is built on refugees from other companies. These are the extremely bright individual contributors who were troublemakers at other companies. The people who made Mac are sort of on the edge. All the people that I worked with were clearly in that category too. I think the artistry is in having an insight into what one sees around them. I never made one of my discoveries through the process of rational thinking. Albert Einstein. Whenever you find yourself on the side of the majority, it is time to reform or pause and reflect.

Mark Twain. It seemed obvious to them after a while. They worked with computers because they are the medium that is best capable of transmitting some feeling that you have, that you want to share with other people. What I do see is a small group of people who are artists and care more about their art than they do about almost anything else. Look at the way artists work.

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Now, yes, we have a few workaholics here who are trying to escape other things, of course. But the majority of people out here have made very conscious decisions; they really have. One of my role models is Bob Dylan. As I grew up, I learned the lyrics to all his songs and watched him never stand still.

If you look at the artists, if they get really good, it always occurs to them at some point that they can do this one thing for the rest of their lives, and they can be really successful to the outside world but not really be successful to themselves. I have to go. Maybe later they re-emerge a little differently.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. To design something really well , you have to get it. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Many companies forget what it means to make great products.

After initial success, sales and marketing people take over and the product people eventually make their way out. It was the original vision for Apple. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.

Steve Jobs Rules for Success - Inspirational Video by Jay Shetty

We will make them bright and pure and honest about being high-tech, rather than a heavy industrial look of black, black, black, black, like Sony. We ended up talking a lot about design, but also about the values of our family. Did we care most about getting our wash done in an hour versus an hour and a half? Or did we care most about our clothes feeling really soft and lasting longer? Did we care about using a quarter of the water? We spent two weeks talking about this every night at the dinner table.

Steve Jobs – A Story of Perseverance

And the talk was about design. Design is how it works. With many things: high-performance automobiles, for example, the aesthetic comes right from the function, and I suppose electronics is no different. They take the extra time to lay out grids and proportion things appropriately, and it seems to pay off for them. I mean, beyond the functional benefits, the aesthetic communicates something about how they think of themselves, their sense of discipline in engineering, how they run their company, stuff like that.

Designing a product is keeping five thousand things in your brain, these concepts and fitting them all together in kind of continuing to push to fit them together in new and different ways to get what you want. Every day you discover something new that is a new problem or a new opportunity to fit these things together a little differently.

I have always found Buddhism — Japanese Zen Buddhism in particular — to be aesthetically sublime. Look at the Mercedes design, the proportion of sharp detail to flowing lines. Over the years, they have made the design softer but the details starker. Take desktop video editing. I never got one request from someone who wanted to edit movies on his computer.

We will fit them in a small package, and then we can make them beautiful and white, just like Braun does with its electronics. Tony Hsieh. The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you. Derek Sivers. Besides Dylan, I was interested in Eastern mysticism, which hit the shores at about the same time.

I started to listen to music a whole lot and I started to read more outside of just science and technology, Shakespeare, Plato. Apple is about something more than that, Apple, at the core, its core value, is that we believe that people with passion can change the world for the better. Picasso had a saying: good artists copy, great artists steal. And we have always been shameless about stealing great ideas, and I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.

On why he made everybody sign the Mac cases: Because the people that worked on it consider themselves and I certainly consider them artists. How do you know the direction to head with products? It boils down to taste. Emerge yourself with the best ideas from the humanities. And integrate them. Pull interests from diverse areas.

A lot of people that would have been artists and scientists have gone into this field to express their feeling and so it seemed like the right thing to do. The finest dozen computer scientists I know are all musicians. The key thing that comes true is that they had a variety of experiences which they could draw upon, in order to try to solve a problem or to attack a particular dilemma in a kind of unique way. Some are better than others, but they all consider that an important part of their life. People bring these things together a lot.

Anyway, one of our biggest challenges, and the one I think John Sculley and I should be judged on in five to ten years, is making Apple an incredibly great 10 or 20 billion-dollar company. On Dr. Edwin Land: Not only was he one of the great inventors of our time but, more important, he saw the intersection of art and science and business and built an organization to reflect that. You need a very product-oriented culture, even in a technology company.

Lots of companies have tons of great engineers and smart people. But ultimately, there needs to be some gravitational force that pulls it all together. Otherwise, you can get great pieces of technology all floating around the universe. We did iTunes because we all love music. We made what we thought was the best jukebox in iTunes. Then we all wanted to carry our whole music libraries around with us. The team worked really hard. And the reason that they worked so hard is because we all wanted one. I mean, the first few hundred customers were us. What are we, anyway? Most of what we think we are is just a collection of likes and dislikes, habits, patterns.

At the core of what we are is our values, and what decisions and actions we make reflect those values. More art quotes , music quotes. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Reed College at that time offered perhaps the best calligraphy instruction in the country… I decided to take a calligraphy class to learn how to do this. None of this had even a hope of any practical application in my life.

But ten years later, when we were designing the first Macintosh computer, it all came back to me. We wanted to more richly experience why were we were alive, not just make a better life, and so people went in search of things. We were going in search of something deeper. Between my sophomore and junior years, I got stoned for the first time; I discovered Shakespeare, Dylan Thomas, and all that classic stuff.

I read Moby Dick and went back as a junior taking creative-writing classes. You could get LSD fresh made from Stanford. You could sleep on the beach at night with your girlfriend. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It clears out the old to make way for the new. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life. I have a very optimistic view of individuals. It seemed obvious to them after a while.

Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Innovation is saying no to a thousand things. In our society, whether your Loneliness quotes bring you comfort. Feeling alone can come about at the most inopportune times.


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  • 1. Life is what you make it out to be.

Whether you miss ha After you finish school and you get into the workforce, somewhere along that path you are faced with questions. Questions that you have only answered to others on a superficial level, thus creating an identity for you that is ok and acceptable to society.

This speech also inspired me to create a short motivational video on Life Purpose, which you can view here. Adam Leipzig helps everyone define their Life Purpose as a statement that excites you and inspires others.

Pure perseverance

You don't have to become Dalai Lama, but you have to take the time and write down your thoughts. There are five questions you can to ask yourself now and come up with your Life Purpose in the next five minutes. The purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for newer and richer experience. For the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?

Every morning we are all equally granted the amount of seconds in our personal bank account. Everyone gets the same. The question is how to spend your seconds? This reminds me of the movie Groundhog Day. You have nowhere else to go, so you might as well do something. If you don't change your thoughts and subsequently your actions, your day and your life is not going to change. It is essential to start creating your ideal environment in your head, even before you get up from your bed. Start visualizing while lying down, your life in what would be ideal for you.

Feel how you feel, what you smell, notice the colors and the people you are with. Visualization is amazing as part of priming yourself for the day. A great exercise is to set a timer for every 50 minutes throughout the day and check on yourself. What are your thoughts, what are you telling yourself? Notice the words, the tone and repetitiveness of what you affirm to yourself. Then replace the words and tone with something positive that will put you on a totally different mindset and path. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. You've got to free yourself from fear. As Alan Watts used to say, worrying about death is completely absurd, because once you are dead you will have nothing to worry about. We all have a part of the brain called Amygdala that is responsible for keeping us safe.

We have managed to program our subconscious brain to respond the same way to what you wouldn't call actual threats, such as giving a speech or being late for work. These events are almost never a single incident that will cause us to cease to exist, but it is more a chain of events that feel like a cuts. The actuality of such chain of events leading up to our death is highly unlikely and that is where we need to consciously step in and start asking Why going 5 times deep. This will instantly clear out any fears and set us free from dogma, pride and expectations from our environment.

Try it, it is awesome. It is very likely that the barriers and worries originate from you, but it is a truth you have to accept and carry on. Accepting yourself and being able to learn from your mistakes will set you free. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life.

It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Be at peace with life. Change is omnipotent in nature. The change of the seasons, the birth of new life and the end of another. Nothing stays still or stagnant although it may feel like that at times. Just remember what you did or where you were 10 years ago or even a year ago. Everything keeps changing all the time. The issue lies in our perception of change. Our society is moving at a frenzy pace, promoting a culture of living in the future.

No time for reflection of the past is allocated and living in the present is not trendy. Yet all you have available is the present moment. I believe that one of the reasons we are so afraid of death is not so much that things will change but more that we won't have done or said or been everything we wanted while we were alive.